Malaysia Toyota Prius C launched in February

02 March 2012 - Malaysia Toyota Prius C launched in February and the price for the Toyota Prius C from RM97,000 OTR. The price is more affordable compared to from the estimated price which reveal by UMW Toyota since months ago at RM103,000, is about lower down RM7000.

The letter "c" represents "city" in the Prius c name. Designed to function as an urban-friendly vehicle with an engaging driving experience, hatchback utility, and a city fuel economy rating of 53 mpg, Toyota Prius c offers the highest city mpg rating of any vehicle without a plug. The all-new Prius c joins the Prius Family, which includes the third generation Prius Liftback, the versatile new Prius v and the Prius Plug-in Hybrid, which will debut in early 2012.

The Prius c will be available in four trim levels offering desirable features, equipment, and enhanced capability giving consumers a compelling value proposition. Toyota Prius c provides many standard features such as automatic climate control, tilt-telescopic steering wheel with audio, climate, Multi-Information Display and Bluetooth® hands-free controls, and remote keyless entry with illuminated entry among a long list of standard equipment.

The Prius c's effective packaging design strategically locates key drivetrain components within the chassis to help optimize interior space and handling. The compact gasoline engine, transaxle and power-control unit are optimally placed within the vehicle to help enhance weight distribution and lower the center of gravity. In addition, the hybrid battery and fuel tank are positioned together beneath the rear seat, ideally distributing their mass within the wheelbase to improve weight distribution to help enhance handling. By locating the battery and fuel tank below the rear seat, the Toyota Prius c is able to offer 104 cu. ft. of interior volume (87.4 cu. ft. passenger volume, 17.1 cu. ft. cargo volume).

The Toyota Prius c's body structure makes extensive use of lightweight, high-strength steel to help reduce vehicle mass and improve fuel economy. The strategic use of high-tensile-strength steel contributes to the vehicle's ability to absorb and disperse impact energies helping enhance occupant safety. The high level of torsional rigidity afforded by the Prius c body structure allows the suspension to be more optimally tuned for ride and handling.

The front suspension uses a Macpherson strut design, and the rear rides on a tuned torsion beam. The coil-spring and shock-absorber characteristics of the Toyota Prius c have been tuned to enhance handling, flat turning, and smooth ride comfort. Prius c is available with 15- or 16-inch wheel-and-tire combinations.

The 15-inch wheels are available in steel with wheel cover for base model or in aluminum alloy for elevated trim levels. Toyota Prius c models equipped with the available 16-inch aluminum alloy wheels enjoy enhanced handling thanks to a faster steering ratio (2.28 turns lock to lock), which helps quicken the vehicle's dynamic response.

The 2012 Toyota Prius c will offer three audio system configurations. A base audio system features either four or six speakers, depending on the model, and includes AM/FM CD player with MP3/WMA playback capability, auxiliary audio jack, USB port with iPod® connectivity, hands-free phone capability, phone book access, and music streaming via Bluetooth® wireless technology.

The Toyota Prius c is equipped with nine airbags strategically located to help protect the driver and passengers in the event of certain types of accidents. The new 2012 Prius c, like allToyota models, is equipped with the standard Star Safety System™, which includes Vehicle Stability Control (VSC), Traction Control (TRAC), Anti-lock Brake System (ABS), Electronic Brake Force Distribution (EBD), Brake Assist (BA), and Smart Stop Technology (SST).