BTCC supports 'Project Pink'

MyTeamCar - HiQ yesterday unveiled its ‘Project Pink’ campaign in aid of the charity Breast Cancer Care – and received the full support of the MSA British Touring Car Championship and its drivers.

The BTCC’s title sponsor, which is revolutionising fast fit vehicle servicing, is aiming to raise £100,000.00 for the charity and will use its involvement with the championship to help achieve that target.

At the BTCC’s Media Day yesterday, the BTCC drivers posed for the cameras wearing pink wigs symbolic of the HiQ fund-raising programme.

Drivers Colin Turkington (Team RAC BMW) and Andrew Jordan (VX Racing Vauxhall Vectra) then also took to the track, flanking HiQ’s Pink Project mobile that will be seen by BTCC fans during the course of the season, both at race meeting and promotional events.

HiQ has just undergone a major restructuring, with its 150 stores across the UK all being franchised. This figure will rise to 275 in the next two years as HiQ’s national franchise programme gathers yet more momentum. If each of the existing stores raise £500.00 during the year then a large slice of the £100,000.00 target will have been met.

HiQ’s BTCC activity will play a huge role in raising awareness regionally as the championship travels around Britain during its ten-round calendar.

HiQ marketing manager Geraldine McGovern said: “We are all extremely excited with Project Pink and the opportunities that exist with Breast Cancer Care.

“We think the charity fits perfectly with what we are trying to achieve at HiQ. Not only is the charity close to all of our hearts, but no fast fit company reaches into the family market to help remove the intimidation associated with the fast fit sector.

“Our aim is to become the ‘fast fit company you can be sure of’ and our charity partnership will allow us to reach into the family market and educate them about us, while raising thousands of pounds for Breast Cancer Care in the process.

“It is such a worthwhile, hard working charity, and provides so much vital support for those affected by breast cancer, and their family and friends.”

Commenting on the partnership, Breast Cancer Care’s Director of Fundraising Murray Lindo said added: “We are over the moon to be working with HiQ, and we are looking forward to an extremely successful relationship.

“Every 11 minutes, somebody will hear the news that they have breast cancer. We want to offer support to each and every one of them, and their friends and families, right from the moment of diagnosis, through to living with the disease.

“HiQ will not only generate vital funds, but they will ensure more people know where to turn should they need us.”


source: btcc.net

Wrigley's Airwaves sponsors Motorbase

MyTeamCar - Wrigley’s Airwaves has today announced a title sponsorship deal with Motorbase, which will see the newly renamed ‘Airwaves BMW’ team compete in the 2009 HiQ MSA British Touring Car Championship.

The announcement was made ahead of tomorrow’s annual BTCC Media Day launch at the Rockingham circuit and sees Airwaves adding ‘Airwaves BMW’ to its existing motor sport sponsorships in the British Superbike Championship, as title sponsor of the Airwaves Yamaha team, and the FIA World Rally Championship, as the Official Chewing Gum and personal sponsor of British driver Matthew Wilson.

Drivers Robert Collard and Jonathan Adam will both be behind the wheel of the Airwaves-branded BMW 320si E90s, as the Kent-based team bids to build on a successful end to 2008, which saw it claim five trophies at the last round at Brands Hatch.

Toby Baker, Wrigley’s Marketing Director, said: “Airwaves is delighted to secure our sponsorship with Motorbase and we’re looking forward to a successful season for Airwaves BMW in 2009.

“Motor sport is a perfect brand fit for Airwaves and our ‘KICK UP A GEAR’ vision. The HiQ MSA British Touring Car Championship is no different due to its adrenaline fuelled nature and exciting racing.

“The championship is one of the world’s longest established and most prestigious racing championships, with excellent media exposure opportunities, so we’re delighted to be involved.

“Airwaves BMW perfectly complements our existing deals in BSB and WRC and we’re excited about the possibilities and opportunities to work with the team, championship organisers and fans by continuing our proactive approach to sponsorship.”

David Bartrum, Airwaves BMW Team Principal, added: “We’re absolutely ecstatic to have secured such a hugely recognisable brand in Airwaves as our team sponsor.

“They have a proven record in motor sport and, with the tremendous end we had to 2008, we feel we have a superb chance of competing for race wins and podiums from the start of this season.

“We’re excited about the opportunities to work with a brand like Airwaves and are looking forward to demonstrating the value of Airwaves BMW both on and off the track to them.

“It’s great news for the championship that brands like Airwaves feel it is a place to be and we’re eager to impress as we continue to build a championship winning team.”

source: btcc.net