Sapura Auto Hosts An Exclusive Evening With The BMW Sauber F1 Drivers.
Drivers' Items Auctioned for Mercy.
Kuala Lumpur, 3 April 2007 - Sapura Auto, the premium automobile arm of the Sapura Group of Companies, hosted a special evening today for more than 200 of its invited guests. Held at the 1st floor of its showroom and service centre a JalanTun Razak, the evening gave an exclusive opportunity for Sapura Auto's guests to get close and personal with the drivers of the BMW Sauber Formula One Team, Nick Heidfeld and Robert Kubica.
Encik Mohar Ibrahim, CEO of Sapura Auto Sdn Bhd, said,"This evening is indeed meaningful for us at Sapura Auto. We are proud to be associated with BMW F1, especially with our Sapura Auto Fast Lane Service advantage. This evening is not just an opportunity for us to create closer rapport with our clients and associates but also to allow us to continue supporting worthy organizations like Mercy Malaysia:'
Encik Mohar further added that the Auction was an opportunity for their clients and associates to own exclusive items of the drivers that are priceless for many F1 fans.These items included an actual spoilerforan FI car, Nick Heidfeld's under shirt and a limited-edition Leica Oscar Barrack camera.
“We are privileged to have Mr Heidfeld and Mr Kubica agreeing to contribute their personal items for the charity auction. The auction, conducted by Christie's, raised a total of RM59,000 for Mercy Malaysian' added Encik Mohar.
The centre served as an excellent backdrop for the evening. Guests were treated to a commanding view of Kuala Lumpur's iconic architectures, namely the PETRONASTwinTowers and the Lembaga Tabung Haji Building, whilst enjoying the evening's activities.They also enjoyed a unique spread combining traditional German fare prepared with a Malaysian twist.The evening was emceed by popular ESPN F1 host Paula Malai All. Guests were treated to photo taking and autograph sessions with the BMW Sauber F1 drivers Nick Heidfeld and Robert Kubica, together with their team. The evening continued with a classy performance from Camelia who belted popular tunes and hits from her latest album.
Sapura Auto is a flagship BMW dealership, located strategically in the City Centre at 362 Jalan Tun Razak, Kuala Lumpur.The 60,000 square feet dealership has complete facilities to provide sales, service, spare parts, as well as state-of-the-art equipment and systems to serve current and new BMW customers.
The first sales and service centre in the city, Sapura Auto is the flagship dealership of BMW for purchasing, enquiries or any activities associated with BMW and luxury. Sapura Auto embodies professionalism and pays high emphasis to quality and after sales service. Trust, credibility and reliability are key elements of Sapura Auto, and the company strives to ensure that all three fundamentals are incorporated into its culture to provide the great customer experience to all.
Kuala Lumpur, 3 April 2007 - Sapura Auto, the premium automobile arm of the Sapura Group of Companies, hosted a special evening today for more than 200 of its invited guests. Held at the 1st floor of its showroom and service centre a JalanTun Razak, the evening gave an exclusive opportunity for Sapura Auto's guests to get close and personal with the drivers of the BMW Sauber Formula One Team, Nick Heidfeld and Robert Kubica.
Encik Mohar Ibrahim, CEO of Sapura Auto Sdn Bhd, said,"This evening is indeed meaningful for us at Sapura Auto. We are proud to be associated with BMW F1, especially with our Sapura Auto Fast Lane Service advantage. This evening is not just an opportunity for us to create closer rapport with our clients and associates but also to allow us to continue supporting worthy organizations like Mercy Malaysia:'
Encik Mohar further added that the Auction was an opportunity for their clients and associates to own exclusive items of the drivers that are priceless for many F1 fans.These items included an actual spoilerforan FI car, Nick Heidfeld's under shirt and a limited-edition Leica Oscar Barrack camera.
“We are privileged to have Mr Heidfeld and Mr Kubica agreeing to contribute their personal items for the charity auction. The auction, conducted by Christie's, raised a total of RM59,000 for Mercy Malaysian' added Encik Mohar.
The centre served as an excellent backdrop for the evening. Guests were treated to a commanding view of Kuala Lumpur's iconic architectures, namely the PETRONASTwinTowers and the Lembaga Tabung Haji Building, whilst enjoying the evening's activities.They also enjoyed a unique spread combining traditional German fare prepared with a Malaysian twist.The evening was emceed by popular ESPN F1 host Paula Malai All. Guests were treated to photo taking and autograph sessions with the BMW Sauber F1 drivers Nick Heidfeld and Robert Kubica, together with their team. The evening continued with a classy performance from Camelia who belted popular tunes and hits from her latest album.
Sapura Auto is a flagship BMW dealership, located strategically in the City Centre at 362 Jalan Tun Razak, Kuala Lumpur.The 60,000 square feet dealership has complete facilities to provide sales, service, spare parts, as well as state-of-the-art equipment and systems to serve current and new BMW customers.
The first sales and service centre in the city, Sapura Auto is the flagship dealership of BMW for purchasing, enquiries or any activities associated with BMW and luxury. Sapura Auto embodies professionalism and pays high emphasis to quality and after sales service. Trust, credibility and reliability are key elements of Sapura Auto, and the company strives to ensure that all three fundamentals are incorporated into its culture to provide the great customer experience to all.
The City centre's first integrated BMW centre.
Encik Mohar addresing the guests.
Q&A session with Paula Malai Ali, and the drivers.
Kubica and Heidfeld with their items for auction.
posted by Ruby at 11:52 PM
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