Toyota Launches Re-branded Genuine Motor Oil
teamcar - Unlike European carmakers that rely on off the shelf motor oil, Japanese manufacturers are known for coming up with their own unique formulation, just perfect for their engines. Toyota first introduced their own brand genuine motor oil in 1989 with just two grades, the TGMO SG 20W-50 for petrol engines and the TGMO CD-40 for all the Toyota diesel engine vehicles.
Over the years there has been changed and improvements made to the TGMO in order to suit the new developed engines by Toyota and to meet the expectations of the market. Today, there are five different grades of the TGMO in our product line-up – it ranges from the fully synthetics, minerals and diesel grades, all developed specially for Toyota vehicles for better fuel efficiency and the ease of driving experience.
They have also come up with new fully synthetic formulation called the TGMO SM/CF that replaces the SL/CF fully synthetic mix. The new packaging design comes with a new bottle and cap design for both the 4-litre and the 1-litre packages.
The TGMO bottles also come with new colors; the gold bottle is for the other variants. Security features are also being improved to prevent counterfeit and recycling of the bottles. On the bottle cap there is an embossed Toyota logo and another logo on the foil seals underneath. A part from that, the Toyota Genuine Parts logo is also being embossed at the base of the bottle.
The new TGMO will be available at all UMW Toyota Service Branches, 3S Dealers as well as authorized parts dealers. In conjunction with the new branding of the TGMO, the company we will be running a three-month campaign starting from September till November, in line with the holiday season.
Sourced by: Malaysian Motor Trader 10th Sept 2008
