Sale of Proton car parts expected to grow 19% TEAMCAR - Proton Parts Centre Sdn Bhd expects sales of Proton car parts to grow 19% to RM250mil this year from RM210mil previously, managing director Rali Mohd Nor said.

He said sales would be boosted by increased awareness by Proton car owners of the importance of using genuine parts as there was not much difference between the price of imitation and genuine parts.

“Sales lost to imitation parts in the market is about RM6mil annually,” he said.

In its efforts to battle imitation parts, Proton Parts Centre and the Domestic Trade and Consumer Affairs Ministry had jointly raided 13 parts retailers in the Klang Valley, Malacca and most recently Prai.

Rali said sales from the recent Proton Genuine Parts Awareness Road Show would account for some 15% to 20% of the company’s sales this year.

Rali, who launched the Proton Genuine Parts Awareness Carnival yesterday, said the carnival was an extension of the roadshow, which covered areas like Klang Valley, Johor Baru, Skudai, Kemaman, Bukit Tinggi, Kuala Terengganu, Kota Kinabalu and Kuching.

Rali said the carnival aimed to educate the public, especially Proton car users, on the risks of using imitation parts.

“We were alarmed when we found a lot of imitation parts in the market,” he said.
Among Proton products that have been copied are spark plugs, oil filters, automotive transmission fluid, air filters, water pumps, radiator hoses and shock absorbers as well as body parts such as hoods, doors, fenders and tailgates.  ¶ 2:10 PM