Proton's Satria Neo makes impact
TEAMCAR - PROTON Edar Sdn Bhd, the distribution arm of Malaysia’s biggest carmaker Proton Holdings Bhd, has received more than 2,000 orders to date for the new Proton Satria Neo.
Its chief executive officer Datuk Maruan Mohd Said said feedback received from the public for the new model so far has been overwhelming and expects sales to grow further soon.
“Since its launch on June 16, to date we have recorded bookings of more than 2,000 units and about 200 cars have been registered on the road,” he told reporters at the Proton Centre of Excellence in Subang Jaya yesterday.
Satria Neo comes in two engine capacities of 1.3- and 1.6-litre and five colours, priced from RM43,500 to RM54,800 on the road without insurance and road tax.
The new model is expected to take Proton to new heights, and improve its image as well as profitability and market share, which has been declining of late as Perodua and non-national makes like Toyota and Honda recorded more sales.