Honda Malaysia sets sales target for new Accord
TEAMCAR - Honda Malaysia Sdn Bhd targets to sell 450 units monthly of its new range of 7th generation Accord in the local market, said managing director and executive officer Yasuhide Mizuno.
The new Honda Accord, which comes in three engine options, has an enhanced front grill and rear section with new bumper styling, high-mounted light-emitting diodes (LEDs) third brake light and LED tail lights.
The 2-litre intelligent variable valve timing and lift electronic control (i-VTEC) variant is priced on-the-road at RM136,800, while the 2.4-litre i-VTEC and 3-litre V6 VTEC versions are tagged at RM159,800 and RM212,800 respectively.
Mizuno said after the launch yesterday that 60% of the 450-unit target was expected to come from the 2-litre model as it was more affordable.
The new Accord is mainly targeted at married professionals and entrepreneurs aged 35 to 50 years.