Lexus Penang opens its doors

Lexus Malaysia has officially opened its second facility in the country with the introduction of its new 3S centre in Penang.

Lexus Penang, which is operated by Telagamas Motors and is located in the heart of Georgetown, will offer the same level of approach and service as the flagship centre in Petaling Jaya, and naturally offers customers in the northern region the opportunity to view and test drive Lexus vehicles without having to travel to KL.

“Having completed the ‘Brand Awareness Phase’ over the past three years, we are now moving to expand the network presence. With expansion plans in place, we aim to grow our market share. The opening of Lexus Penang marks the start of extending our reach to be even closer to our customers,” said Kuah Kock Heng, President of Lexus Malaysia.

The RM1.5mil facility boasts a 10,000 sq ft showroom that is capable of displaying all the models in the current Lexus line-up available locally. There's also a luxury lounge area and a customer waiting lounge, replete with a café.

An additional area of 15,000 sq ft is allocated for the service centre and customer parking area. The Lexus service centre will be open in June.

Last year, Lexus Malaysia put more than 300 new Lexus vehicles on the road, and the RX350 SUV was its biggest seller by some margin. With this new Penang outlet, the UMW Toyota division is targetting 400 vehicles in 2010. Next up for the brand is an outlet in Johor Bahru by the end of the year and possibly a presence in the East Coast and East Malaysia in 2011.