03 September 2010 - Beside the fun-to-drive FWD vehicles, MINI also stands out with their unique and innovative marketing campaigns. MINI has always appealed to a younger crowd, funky in a way, yet still mature to appreciate the driving experience as well.
Mini is continuing its advertising onslaught for the new Countryman, and in its latest spot, the company visualizes every potential path for the Countryman to run amok in the Italian countryside. The original car eventually multiplies into a fleet of over one hundred CG interpretations, all hopping curbs and harassing pedestrians in what we can only imagine is what the world would look like if a Mini exec ruled the globe. Eventually, the high-riding Countryman flings itself onto a ferry to escape into the sunset.
Mini also turned out a making-of video to document the action. If you've ever wondered exactly how filmmakers go about melding the physical world with the virtual, you'll want to check out that clip, too. You can find both after the jump.
Source: Mini
