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Steve Jobs's iCar

20 May 2012 - The late and great Steve Jobs gave the world the iPod, the iPhone and the iPad. And, had he lived, it seems Steve Job has also dreamed up plans to create, the iCar, too.

Mickey Drexler, current CEO of J. Crew and Apple board member since 1999, revealed Jobs' vision to develop an iCar at Fast Company's Innovation Uncensored conference held in New York last month. "Look at the car industry; it's a tragedy in America. Who is designing the cars?" said Drexler, as reported by Fast Company. "Steve's dream before he died was to design an iCar."

Unfortunately, Jobs never did get to design that iCar before his death last October. But, if he had, it wouldn't have come as a surprise if his creation had taken up 50 percent of the market, as Drexler figures it would have.

While his iCar idea never came to fruition, according to Wired, Jobs did help design a luxury superyacht and a private jet. And, as Business Insider points out, should Apple want to pursue a position in the automobile industry later on, a few think it may be able to incorporate its products into cars, rather than building a car itself as Jobs had envisioned.

In the 40-second clip, Drexler can be heard stating, “Look at the car industry; it's a tragedy in America. Who is designing the cars? Steve's dream before he died was to design an iCar.”

The video was shot at Fast Company's recent Innovation Uncensored conference, where Drexler added that Steve Jobs’ iCar “would've been probably 50% of the market,” but that “He never did design it."

Drexler is also a member of the Mac maker’s board of directors. Weighing in on Apple and its newly-instated CEO, he said: “The best job to have: Take over a company that's doing poorly. Never take over a company that's doing great. You know, I love Tim Cook, but I wouldn't want his job!”



Source: Fast Company








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