2012 Hyundai Accent is off the wall

13 April 2011 - The 2012 Hyundai Accent will make its North American debut at the upcoming New York Auto Show, but the marketing blitz has already started in other markets. In Malaysia, a recent stunt with the 2012 Accent and 3D projection answered the question, "How does a company stand out when computer-generated imagery can put any car in any landscape?"

The 2012 Accent will be available in sedan and hatchback form when it hits dealerships in late spring. On the sidelines of Hyundai's Chicago press conference announcing the launch of the Genesis 5.0 R-Spec sedan, Hyundai Motor America President and CEO John Krafcik revealed that the new Accent will get 30/40 mpg city/highway whether you choose a manual or automatic transmission. That's a significant fuel economy increase compared with the outgoing Accent which got, at best, 36 mpg on the highway.

A 2012 Accent was suspended from the side of a building and a driver in a Tron-esque suit walked down Spidey-style to get in and "drive." The wheels spun and the imagery moved accordingly, though the trees and cityscapes were all cleverly crafted to bring motion to an essentially static display. Hyundai is out with a very cool building projection video and It works, and the end result is very, very cool.

Source: AdRants

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